Further to my post here about Borderlands advertising strategy I sent an email to Gearbox Software. In this email I asked a set of questions about the decisions behind the box art.
Surprisingly but happily they answered me, and it was not an automated response.
Below are the questions I asked:
Do you think that the box art is a little dangerous?
With the image of a man shooting himself with a finger gun, and then a liquid coming out from the other side?
Do you feel this may be interpreted wrongly by such publications as the Daily Mail?
Thanks for writing with your interest in Borderlands. Our box art certainly has gotten people talking! Here's an article you can read that features Randy Pitchford, our president, talking about the choice for our box art:
Allison "ennui" Berryman
Following that link with your mousey clicker you will find a good little interview with Randy Pitchford. I suggest you read it if you have any interest in Borderlands.
A big thanks goes out to Allison Berryman for replying to my email, and IGN for the original news article.